Is Permanent Makeup Still Worth It?

The Pros and Cons of Being a Permanent Makeup Artist

Permanent makeup, also known as PMU, has become a highly competitive industry. However, just because it’s competitive doesn’t mean you can’t make money. In this blog, we’ll discuss the pros and cons of becoming a permanent makeup artist and provide some important considerations to help you decide if it’s the right career for you.

The Pros

There are several advantages to pursuing a career in permanent makeup:

  1. Flexible Hours: As a PMU artist, you have the freedom to set your own hours. This allows for a better work-life balance and the ability to pursue other interests or spend time with family.
  2. Flexible Source of Income: Whether you want to make PMU your full-time career or a part-time creative outlet, there are options to suit your needs. It offers the opportunity for long-term growth, including becoming a trainer, salon owner, or even developing your own product line.
  3. Increasing Diversity: The demand for PMU services continues to grow as the market becomes more diverse. Clients are seeking artists who can cater to different ethnicities, skin types, and backgrounds, creating a space for artists to specialize and be successful.
  4. Advancements in Tools and Techniques: With advancements in tools and technologies, PMU artists have access to a wide range of techniques to offer their clients. Just like tattoo artists, each permanent makeup artist can specialize in unique styles and create a niche for themselves.
  5. Expanded Reach: Social media has revolutionized the way PMU artists can market their services. Artists can now reach clients from all over the world, increasing their chances of success. People are even willing to travel to get their preferred artist’s services.

The Cons

While there are many benefits, it’s important to consider the challenges of being a permanent makeup artist:

  1. Learning Curve: Becoming a permanent makeup artist requires a lot of learning and upskilling. You need to overcome the fear of tattooing clients, understand skin and pigment theory, learn photo editing, and develop basic social media skills to effectively promote your work.
  2. Building a Portfolio: Finding clients and building a portfolio can be challenging, especially in a competitive industry. It takes time, effort, and dedication to establish yourself and attract a steady client base.
  3. Quality Education: It’s crucial to invest in quality education to learn the proper techniques and avoid developing bad habits. While online courses may seem more affordable, in-person trainings with experienced educators provide better guidance and faster progress.
  4. Marketing and Promotion: Producing good work is no longer enough. As a permanent makeup artist, you must also be able to effectively promote your services on social media and connect with ideal clients. Building relationships and authenticity are key to standing out in a competitive field.


Despite the competitiveness of the permanent makeup industry, it remains a profitable and rewarding career choice. The increasing demand, expanding diversity, and advancements in techniques make it possible to carve out a successful niche as a permanent makeup artist. However, it’s important to understand the challenges and invest in quality education and marketing skills to thrive in this field. If you’re willing to put in the work, becoming the best permanent makeup artist you can be is within your reach.

Remember to be yourself, be brave, and chase your dream of becoming a permanent makeup artist. The opportunities are limitless!

Thank you for reading and we look forward to seeing you in the next blog!


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